Francis Coppola - Diamond - Shimmer White Blend - 750ml

“Shimmer” Cuvée Embraced by Retailers Nationwide

Labeled as a Sauvignon Blanc-Pinot Grigio, Diamond Collection’s new “Shimmer” blend is crafted in a bright, refreshing style, offering vibrant citrus and tropical notes. The wine began appearing on retail shelves five weeks ago and has already shipped half of its projected annual case sales. “Demand for Shimmer has been strong out of the gate from both independent retailers and national chain stores,” noted Mary Wachowicz, marketing director at Delicato Family Wines, which owns Francis Ford Coppola Winery.

“Diamond Collection’s Pinot Grigio and Sauvignon Blanc portfolio grew more than 26% in dollar sales last year*, and the two varietals make a highly delicious blend,” noted Wachowicz. “Consumers love Diamond Collection wines and are thirsty for zesty, unoaked whites; we expect Shimmer to be a hit with wine drinkers across the country,” Wachowicz continued.